Virgin StartUp of the Week: Hungry Buddha

With the Virgin Foodpreneur Festival taking place on 17th September and the call for entries live right now, we felt it'd be nice to make sure our Startup of the Week stuck with the food theme. Introducing, Lee Le and his pan Asian street food startup, Hungry Buddha.

We choose one Virgin StartUp company to be featured on each week. We ask our startups of the week to deliver the ultimate elevator pitch. What would they say if they had one minute in a lift with Sir Richard Branson? Please answer the questions below, keeping each answer to five sentences max.

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Ground to floor 1 – Explain what your business does

Hungry Buddah does pan-Asian street food.


Floor 1 to 2  - Where are you based?

I’am based in East London, Bricklane/Shoreditch

Floor 2 to 3 – What’s the business model?

I will be focusing on street food, selling Asian with with my own twist.

Floor 3 to 4 – Who are your competitors?
Other street food vendors

Floor 4 to 5 – What’s your USP?
The thing about my business is you don’t only get one or two dishes like most street food vendors, you get more choices and  I will also be adding seasonal dishes. There are no street food business that I've come across that are doing fusion or pan asian style. I will keep all my ingredients local so everything will be fresh.

Floor 5 to 6 – Where did the idea come from?

I have always wanted my  own business, so after being a chef for 8 years I thought to myself, why not do something now? My idea came from all my experience in kitchens and seeing my family running business and i just wanted to do something i will be proud of.

Floor 6 to 7 – How much funding did you receive from Virgin StartUp?


Floor 7 to 8 – How are you going to use it to grow your business?

The funding has help me fund for my car transport everything to my work, and also i will be investing on banners, business and anything on the marketing side to help boost my business.

Floor 8 to 9 – Who’s your Virgin StartUp Mentor?

My mentor is Radford Chancellor

Floor 9 to 10 – What’s your workspace like? (send us a pic from your phone)


Floor 10 to 11 – where will your business be in 12 month’s time?

In 12 month's i'd love to move onto a food truck and  also have few more spots around London.