Muscle Fitness Factory


Business name: Muscle Fitness Factory

Founder(s) name: Jack Pledger and Harvey Lymer

Loan funds received: £25,000

Based in: Birmingham



Doing what you love is the dream of many entrepreneurs - and two entrepreneurs turning their passion into their day job are Jack and Harvey of Muscle Fitness Factory. Their innovative fitness clothing is already winning them dedicated fans, and now they're using a Virgin StartUp loan to take them to the next level. Let's find out more.

Muscle Fitness Factory - Virgin StartUp loans

1. Explain your business in the time it would take the kettle to boil or drink to be poured

We create stylish sportswear designed by industry experts, and are at the forefront of fitness clothing innovation. We turned one of our favourite pastimes into a way of selling specially branding clothing in the health and fitness market!


2. Where are you based?

We are based in Birmingham.


3. How did you come up with the idea?

We started this business after seeing how much potential there is in the health and fitness industry, which is constantly growing. It was at BodyPower, which is an exhibition in Birmingham with more than 60,000 attendees, where I saw the potential and the demand for gym clothing. Harvey and myself were both studying up until September 2015 and achieved the best grades we could within our courses. We then launched our firm, started to promote our business and things have taken off. In the first three months of trading, our company turned over £14,200 with customers worldwide.


4. What’s the business model?

We sell directly to customers and at trade shows.


5. What’s unique about your business?

We provide unique products that cannot be found anywhere else. With aesthetic designs that really catch the eye of the customers, we are becoming well known for our innovative range of clothing, and we feel this is due to the type of product we sell. Not only are they well-designed and eye-catching, but they are quality garments.


6. What stage was your business at when you applied for the Start Up Loan?

We were already trading, after starting in 2015 - we just needed a boost to take us to the next level.


7. How have you used it to grow your business?

The money that we received will be used to expand the business over our 12 month business plan. We will be expanding our popular product range, releasing new items, and also restocking existing items. We applied to VSU because we felt they could offer us not only funding, but skills and experience through business mentors.


8. Who is your regional delivery partner and how did they help you get a Virgin StartUp loan? 

Business Enterprise Support (BES). Our BES coach was absolutely fantastic! A perfectionist with a 100 percent success rate who made it reassuring when he had our future in his hands.


9. Biggest achievement so far?

In the first three months of trading, our company turned over £14,200 with customers worldwide. We were still working full-time too, so it was an amazing achievement.


10. What’s next for your business?

Continuing to drive sales forward internationally and offer new products - an exciting time!



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