Virgin StartUp of the week: Viva Acai

The UK is an exciting place to be a food startup, and we're thrilled to be helping so many achieve their dreams. One such business is Viva Acai, a bar selling nutritious acai bowls packed with superfoods - a super-healthy alternative to processed breakfasts and snacks. We caught up with founder Sha Lorente to find out more about her startup!

Richard B in lift

We choose one Virgin StartUp company to be featured on each week. We ask our startups of the week to deliver the ultimate elevator pitch. What would they say if they had one minute in a lift with Sir Richard Branson? Please answer the questions below, keeping each answer to five sentences max. 

Ground to floor 1 – Explain what your business does


Viva Acai Superfood Juice Bar is London’s first permanent acai bar specializing in acai bowls with superfood toppings.  We also sell freshly-made cold-pressed juices, bottled daily using the finest organic raw vegetables and fruits, and a selection of superfood smoothies, organic coffee, and herbal teas.

Floor 1 to 2 - Where are you based?

Gloucester Arcade, Gloucester Road, West London, SW7.

Floor 2 to 3 – What’s the business model?

Tasty, healthy and nutritious bowls, juices and smoothies -  the perfect snacks to give a natural energy boost, all packed for for people on the run to take away.

Floor 3 to 4 – Who are your competitors?

In Gloucester Road, we are surrounded by big brands such as Starbucks, Pret, Café Nero, Paul and many independent cafes, so there is a gap for healthier and organic options. There are many new cold-pressed juice bars opened in London, but not in Gloucester Road… luckily for me!

Floor 4 to 5 – What’s your USP?

Viva Acai is London’s first acai bar specializing in acai bowls, which are delicious and nutritious bowls of acai berries blended with banana, topped with granola and other superfood toppings. We offer delicious superfoods mainly sourced from the Amazon and create delicious tasty healthy recipes to drink or eat,  full of vital nutrients which give natural energy.    

Floor 5 to 6 – Where did the idea come from?

My love for Brazil, the Amazon and its many superfoods, exotic fruits, and my passion for BUSINESS!

Floor 6 to 7 – How much funding did you receive from Virgin StartUp?


Floor 7 to 8 – How are you going to use it to grow your business?

I used all the funding to set up Viva Acai.

Floor 8 to 9 – Who’s your Virgin StartUp Mentor?

Ola Agbaimoni, founder of Eelan Media.

Floor 9 to 10 – What’s your workspace like?

acai workplace use

Floor 10 to 11 – where will your business be in 12 month’s time?

A specialist and leader in the market for acai products, and with a very long queue of acai bowl customers! 

To find out more about Viva Acai, connect on Twitter and Facebook.

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