66 Porchester Road, London


How to capture the interest of a journalist is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to start, fund and scale a successful business.


About this class

Did you know that 84% of people trust personal recommendations, and a piece of coverage is worth 3 times the value, on average, of an advert? As part of your marketing budget, public relations (PR) can help to increase your brand exposure, within your sector and with customers, which ultimately contributes to an increase in sales.

This brand new workshop led by experts from Journolink (an online PR platform), will de-mystify working with journalists and provide key tips and tricks for increasing your media coverage.There will also be a group exercise in which groups produce a media engagement plan for general discussion and evaluation. By end of the workshop you will be fully prepped to kickstart your own publicity campaigns.


Key takeaways

Over the course of the masterclass, you will learn:

  • Which journalists to target;
  • What looks engaging and interesting to journalists;
  • The importance of storytelling;
  • Ways of engaging with Journalists that get results;
  • The importance of news hooks and news angles.


Who is this class for?

This class is for those in an early stage start-up or pre-launch operation, with a defined product, who need media coverage for their brand or business but are nervous about engaging with journalists or don’t know how to engage with the media.



Participants should each arrive with a clear understanding of their business' value proposition.

They should also identify 3 key messages that support or validate their value proposition.

They should identify 3 media targets (in any of print, on line or broadcast sectors) that it would benefit their business to engage with.


About the instructor


Tet Kofi is a PR consultant, newspaper publisher and broadcast journalist with credits on BBC Radio Networks, LBC, ITV and Colourful Radio.


Terms and Conditions:

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin Group.

ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

vii.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.