66 Porchester Road, London

How to mastermind an equity crowdfunding campaign is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to start, fund and scale a successful businesses.

This class is part of the Step Up Masterclass Series – for start-ups looking to scale. Click here to find out more and receive a discount on the individual admission price when purchasing the whole series.

About this class

A successful crowdfunding campaign has the potential to fuel the growth of your business through access to capital from new investors and loyal customers. With so much at stake it’s vital you give your campaign every chance of success. This class, led by crowdfunding expert John Auckland, reveals the strategy for building a rock solid campaign. It covers what type of crowdfunding is most suited to your business idea and how to galvanise your loyal following to get your campaign over the line.

Key takeaways:

  • What is equity crowdfunding and is it right for you?
  • Insight into how equity crowdfunding might work for your growth goals.
  • What are the available equity platforms and which is best for you?
  • Understanding of what works and what doesn’t – the dos and don’ts!
  • The key steps to take to set your campaign on the right path.
  • Networking with other entrepreneurs active in this space.

Who is it for?

  • You’re new to equity crowdfunding and considering it as a funding option to grow your business
  • You want to learn what it takes to build and manage a successful campaign


This is a mid-level class, for entrepreneurs that are serious about taking their business to the next level using growth finance. It is best suited for those companies that have traction in their chosen market or a growing customer base. We ask that you familiarise yourself with the various growth funding options so that you can best make an informed decision on using this tool as we work through the masterclass.

You might want to bring a laptop as well, so you can work along as you go through the course.

About the instructor:

John began his career at 16, where he spent ten years instructing, writing and event managing internal communications programmes for some of the top global brands, such as Vodafone, BP and Astra Zenica, to name a few. John left internal events to start his own copywriting agency, which supported large corporates and startups alike, with clients ranging from BT to Hello Fresh within its first two years of trading. He sold his agency before he turner 30 to Thread Media, where they then employed him as a director.

During his time at Thread John helped conceive and run Project Brabham, at its time the biggest ever sports crowdfunding campaign. He left Thread to form TribeFirst, the first Crowdfunding agency globally to offer a risk/reward model on equity crowdfunding campaigns.

TribeFirst is a Virgin StartUp funded business, and partners with all of the major UK platforms. John is also a published author, with his second book being recently crowdfunded on the premier book crowdfunding site, Unbound.


Terms and Conditions

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin Group.

ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

vii.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.