66 Porchester Road, London


How to negotiate is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to start, fund and scale a successful businesses.

This class is part of the Step Up Masterclass Series – for start-ups looking to scale. Click here to find out more and receive a discount on the individual admission price when purchasing the whole series.


About this class

Whether you are trying to get the best price from a supplier or dealing with difficult colleagues, this essential workshop will demonstrate the tactics and techniques needed to negotiate successfully. Your confidence, capabilities and knowledge will grow as you are better equipped to resolve conflict, strengthen relationships and face a broader range of negotiating situations. 


Key takeaways

Over the course of the masterclass, you will learn:

  • What makes a good negotiator 
  • Common mistakes entreprenuers make
  • Negotiating styles and when to adapt your style
  • Identifying who has the ‘power’ in the negotiation and how you can change it
  • Deal making techniques including pricing, using emotion and secret tactics
  • Building partnerships and aiming for win/win


Who is this class for?

  • Entrepreneurs trying to grow their business and win contracts;
  • Those responsible for negotiating deals with employees, suppliers and partners;
  • Entrepreneurs interested in how negotiation works and avoiding common mistakes.



None required


About the instructor

Julius O'Dowd

Julius O’Dowd is a Senior Commercial Executive at the BBC, he has lead contractual negotiations with corporate enterprises such as Vodafone, Oracle & Microsoft. Previously, he was responsible for the rapid growth and subsequent sale of a television production company. As well as working as a strategic consultant for digital SMEs, his career includes spells in the US and Hong Kong.

Julius regularly delivers negotiation training to BBC staff as part of their Training Academy and externally to various organisations.




Terms and Conditions

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin Group.

ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

vii.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.