66 Porchester Road, London


How to use social media is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to start, fund and scale a successful businesses.

This class is part of the Step Up Masterclass Series – for start-ups looking to scale. Click here to find out more and receive a discount on the individual admission price when purchasing the whole series.

About this class

Whether your business is just starting out or already well-established, building a strong brand presence online and capitalising on the opportunities presented by social media are key to the growth and success of any enterprise in a digital world. No longer an afterthought, social media forms a key part of any good business strategy.

This class will explore how social media can be used successfully by businesses and look at how to create a strong social media strategy for your enterprise. You will look at setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

Who is this class for?

Anyone looking to promote their brand online through social media channels
Those using social media already, but who lack a clear strategy in place to manage and measure their efforts

Key takeaways

  • Purpose – How you can use social media to achieve your business objectives
  • Target Group – How you can reach your intended audience
  • Channels – What the best channels are to achieve your purpose
  • Messaging – What you should be saying to maximise engagement
  • Managing – How can you manage all of this effectively and efficiency


This is an entry-level class, but you should ideally come with a project or a business idea you’re ready to work on so that you can build your own social media strategy / plan as you go through the masterclass.


About the Instructor

Felix is a Digital Marketing Consultant and part of the Interactive team at Accenture, a leading global technology consultancy. Felix is experienced in Social Media Marketing and Search Engine Optimisation (SEO), implementing strategies that encompass both for clients, and consulting companies on their social media communications.  


Terms and Conditions

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin Group.

ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

vii.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.