Find out how to market your business on a budget, cut through the noise and reach your customers.
What the masterclass will cover:
Marketing your business on a budget
How do you know how and where to invest your cash and energy into marketing? As a new or growing business, time and money can be short, so this session will cover which areas to focus on and which to ignore, all while ensuring you’re attracting the right audience and not wasting your money.
Taking your marketing to the next level
This session takes a deeper dive into some of the most important channels and how best to use them, with actionable advice and tips along the way. Channels include your website, SEO, paid media, content marketing, email, social media, PR and events.
Masterclasses are designed for digital and will be delivered online.
About the instructor
Joana Viega Ferreira
Joana is a marketing professional with over 10 years’ experience working in the digital marketing industry. Through her business, JVF Marketing, Joana works mostly with SMEs and startups to create holistic marketing strategies that are bespoke to each business, taking into account their objectives, target market and resources. Joana’s strength lies in figuring out how to make marketing channels work together to achieve the best results, focusing primarily on digital content marketing, SEO and PR.