66 Porchester Road, London


About this class

At Virgin we’ve built business after business off the back of our irresistible brand and we want to share our expertise with entrepreneurs and start-ups to help them create the Virgin’s of the future.

Now is the time to take action but we all know fail to plan, plan to fail. Make your first action to create a strategy around your marketing plan.

As Startups we have limited resources and the name of the game is to grow fast. In this class we will create a optimised plan to reaching your market.


Who is this for?

  • You have a great business idea but you need help working out your go to market strategy

  • You have wasted money and valuable time on advertising and you want to work out what went wrong.

  • You could be working on your business plan but have got stuck on how to work out growth trajectory.

  • You already have a business but you want to grow


Masterclass – Course Outline

Part 1 - Your Business

- Why do Marketing?

- Your Pitch

- Your Values

- Customer or Consumer?

- Customer Personers

Part 2 - Strategy

- Metrics

- Tribes

- Distribution Channels

- Tools

- Planning

Part 3 - Conten Strategy

- Outcomes

- Your story

- The right channels for you



- Present your plan



This is an entry-level class, but you should ideally come with a project or a business idea you’re ready to work on so that you can build your brand proposition as you go through the masterclass.

You might want to bring a laptop as well, so you can work along as you go through the course.



A photo of Matt Doyle, who is the instructor on the Virgin StartUp Masterclass called Marketing 101

About the Instructor

This course will be delivered by Matt Doyle, Matt is the CEO at Launchcloud.

Matt is an expert in software product development. He has run product teams to build apps in Dallas, San Francisco and London.

Matt is the CEO and founder of Launchcloud a B2B data collection and automation tool for teams. Launchcloud is used by big brands like Coke, The Woodland trust and Nintendo to collect market intelligence. Matt and the Launchcloud team attended a Techstars based business execrator in the USA so are very familiar with intense pitching and hustling. Launchcloud is a Virgin Startup funded business and Matt has continued to contribute by been at Virgin as an ambassador, speaker, mentor and writer.


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