Get the inside scoop on the PR industry and find out how to get your business noticed by the media in print and online.
What the masterclass will cover:
A beginners’ guide to PR
If you’re new to PR then this masterclass is an unmissable primer into the industry. This session will cover how PR can help your business, how to work out what will interest a journalist, and how to make contact.
Doing your own PR
This session will get you ready to start contacting the press and getting your business featured in the media. This session will cover how you craft a press release, what to say and where to send it. Once you’ve got a bite, find out what to do if a journalist is interested and how you turn that initial interest into actual coverage. Find out the top PR mistakes all first-timers make, and how to avoid them.
Masterclasses are designed for digital and will be delivered online.
About the instructor
Chantal Cooke is a Virgin StartUp Mentor & award-winning journalist & broadcaster turned PR guru. Having been a journalist/presenter for the likes of the BBC for over 25 years, in 2010 Chantal founded Panpathic - a boutique PR agency.