66 Porchester Road, London


'Storytelling for Startups' is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to launch and grow awesome businesses.

Learn how to cut through the sea of noise and attract more customers by mastering the power of storytelling.

About this class 

Let’s face it, most startups struggle to stand out and explain clearly what they actually do.

You have roughly seven seconds to convince a potential customer to do business with you or not, it becomes clear that clarity is key if you want to stand out from the crowd. 

And in the kingdom of clarity, storytelling is king.

Storytelling is still to this day the number one most effective way to sell your idea, product or service.

In this workshop, you will learn about the power of storytelling, what the #1 mistake 99% of startups make when it comes down to engaging with their customers and what you can do to stand out from the crowd in a noisy digital world.

Who is this for?

 • You run your own business (or side-hustle), but struggle to explain what you do to your potential customers

• You’re creating a website, landing page or social media presence for your business and want to know what to actually say

• You’re thinking of launching a business but want to make sure you talk about it in a way that gets people excited about it


• A clear understanding why storytelling is key to growing your business

• The biggest mistake startups make when talking about their business

• How to better understand your customer's journey

• How to craft your marketing message in a more clear and compelling way


This is an entry-level class, but you come with a project or a business idea you’re ready to work on so that you can build your story as you go through the masterclass.

Bring either your laptop or a notebook to write in.

About the instructor

This course will be delivered by Mark Leruste. Here’s his bio…

Mark Leruste’s journey towards his dream career started when his video CV A Dream Job Would Be Nice went viral and helped him land a position as country manager at the Movember Foundation. There, Mark raised €2.8 million for men’s health and inspired 110,000 fundraisers to sign up, winning multiple awards along the way. Four years into the job, Mark couldn’t ignore his entrepreneurial itch anymore and took the plunge to found The Unconventionalists, a coaching and training business helping organisations and founders find their voice, amplify their message and scale their impact.

Mark is also the host of The Unconventionalists podcast and the creator of The Impact Accelerator.

His work has appeared in many publications including the Guardian, the Wall Street Journal, Metro, Shortlist and the Sunday Telegraph. He is also the author of It’s Not You, It’s Me, a book about finding fulfilling work.


Terms and Conditions:

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin group.


ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.


iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.


iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.


v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.


vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.


 vi.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.