WeWork, Aldgate Tower, London

How To Lead Your StartUp With Purpose

Running a successful startup today means realising that 'doing well' comes hand in hand with 'doing good.' Customers expect the businesses they buy from to stand by and to promote certain values. You're more likley to win a customer if some money from their purchase goes towards a worthwhile project, bettering a community or helping a charity. High profile examples of this type of business is footwear brand Toms, which donates a pair of shoes to a child in need for every pair of shoes it sells, or Gandy's Flip Flops, which donates some of every sale to helping orphans around the world. At this event we will hear from speakers who are running businesses that also benefit the world around them. They'll be revealing how they came up with their idea, how they aligned it with a cause and how they market this to their customers. You'll also get to network and meet other people on a mission to launch a business that does well by doing good.

A photo of Max, speaker at the event

Max Dubiel - Redemption Roasters

In April last year we launched a specialty coffee roasting and barista academy at HMYOI Aylesbury. Our brand is called Redemption Roasters (www.redemptionroasters.com). At Aylesbury we teach young offenders coffee skills and aim to place them with our wholesale customers or in one of our shops upon release. Ex-offenders are 50% less likely to reoffend if they have a job on release. Therefore and as part of our mission to help young offenders successfully reintegrate into society, we train them in professional roasting and competition-level barista skills. Together we roast specialty coffee in small batches for our wholesale and retail customers, and run a café for the prison community and visitors. On release, we also help our now ex-offenders find work using our coffee industry contacts.

Ben has led Influencer to become an industry-leading business in marketing's hottest sector, raising their first round of investment on Crowdcube in under 24 hours. Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer.

A photo of Doctor Katie Cooper

Dr Katie Cooper, BloomBox

As a Dr of Psychology, Katie Cooper, the founder of Bloombox Club, has always been astounded by the mental wellbeing benefits of plants and how they can help us to live calmer and richer lives. Motivated by the positive work that had been achieved between her and her clients through the use of plants, Katie's career pivoted. She changed her attentions from running her own private therapy practice to helping today's urban and tech-heavy generations reconnect with nature and experience the wellbeing benefits of plants. Out of this came Bloombox Club.


Sam Conniff Allende

Sam is a multi-award-winning serial entrepreneur, with 10 successful start-ups to his name, including the Bafta Winning content agency; Don’t Panic, the genre defining interactive TV Series Dubplate Drama; and the industry leading Creative Youth Network; Livity. He is also the best selling author of Be More Pirate, out on Penguin in the UK, and Simon&Schuster in the US. He’s a consultant to brands from Red Bull to Roald Dahl as well as Governments, think tanks and policy makers. Sam has been a mentor to thousands of young entrepreneurs and is now a sought after public speaker on Innovation, Entrepreneurship, Marketing, Leadership and Youth.


A photo of speaker Sam Conniff


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ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

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