How to make social media work for your start-up
Social media is no longer just an optional channel for startups and small businesses. It’s an essential way of connecting with your audience and getting your brand out there in front of people – plus it’s much cheaper than other, more traditional, marketing channels. However, with hundreds of thousands of brands clamouring for attention, how can you ensure that your social media efforts add value? With a social strategy, that’s how. Come and meet those who are putting social media at the forefront of their business and find out how and why you should do the same.
Laura Southern, founder of Lady Muck
Founded by nail aficionado and entrepreneur Laura Southern, House of Lady Muck as become the go-to destination in London for understated nail art and great chat. The team are already regular requests when it comes to creating nail looks for leading campaigns for brands including Nike, Sophie Hulme, Asos and Dior and Chanel beauty with style bible Wonderland. Before launching Hose of Lady Muck in September 2017, founder Laura Southern was a buyer in the fashion industry, working with ASOS, Arcadia and Thread. As a self-confessed nail obsessive Laura has decades of first-hand experiences in salons watching the beauty market evolve – it was this passion that led her to see a gap in the market for a nail studio that offers as much warmth and chat as it does style. Laura’s grit, determination and entrepreneurial spirit saw her secure Virgin Start Up funding to launch and has since seen her work with partners such as LFWF, Dazed, Selfridges & Oh Comely.
Freddie Garland, founder of Freddie's Flowers
Freddie’s Flowers launched by Freddie Garland in 2014. They deliver weekly flowers and joy to about 20,000 beautiful homes all over mainland UK. Their vans choose routes that keep emissions and flower miles down. Some of their deliveries are made by bike. Freddie’s Flowers aren’t posted. They’re hand delivered and left - if needed - in a safe place. The blooms vary week by week and come complete with his own cartoon drawing showing how best to display them. Over the years he has built an impressive impressive celebrity client list: Michael Gove, Georgia May Jagger and screen stars, Zoe Wanamaker and Samantha Bond are all fans. Even Downton Abbey’s Lady Rosamond receives regular displays of her favourite buds, hydrangeas.
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