How to make social media work for your start-up
Social media is no longer just an optional channel for startups and small businesses. It’s an essential way of connecting with your audience and getting your brand out there in front of people – plus it’s much cheaper than other, more traditional, marketing channels. However, with hundreds of thousands of brands clamouring for attention, how can you ensure that your social media efforts add value? With a social strategy, that’s how. Come and meet those who are putting social media at the forefront of their business and find out how and why you should do the same.
Laura Southern, founder of Lady Muck
Founded by nail aficionado and entrepreneur Laura Southern, House of Lady Muck as become the go-to destination in London for understated nail art and great chat. The team are already regular requests when it comes to creating nail looks for leading campaigns for brands including Nike, Sophie Hulme, Asos and Dior and Chanel beauty with style bible Wonderland. Before launching Hose of Lady Muck in September 2017, founder Laura Southern was a buyer in the fashion industry, working with ASOS, Arcadia and Thread. As a self-confessed nail obsessive Laura has decades of first-hand experiences in salons watching the beauty market evolve – it was this passion that led her to see a gap in the market for a nail studio that offers as much warmth and chat as it does style. Laura’s grit, determination and entrepreneurial spirit saw her secure Virgin Start Up funding to launch and has since seen her work with partners such as LFWF, Dazed, Selfridges & Oh Comely.
Pilar and Raj are a Freelance Social Media Team working with an array of broadcasters, brands and talent on social media strategies, creative campaigns and community management. Most recently they helped deliver the social media campaign for Love Island and Love Island Aftersun (2018) for ITV2 which won a Promax UK Award for Best Use Of Social Media Content.
With an eye for content creation they pride themselves on staying up to date with the ever changing landscape of social media and popular culture.
Rhiannon Davies, Digital Mums
Rhiannon Davies is Head of Social Media at Digital Mums and leads on all their strategy and content, growing and engaging with the Digital Mums' community and influencers, and sharing the Digital Mums' story including our #WorkThatWorks and F******* Work campaigns. Prior to that Rhiannon ran her own Social Media Consultancy where she helped start-ups, small and local businesses and women entrepreneurs develop robust social media strategies and strong social brands.
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