MEETUP LONDON: EXCLUSIVE! PR FOR START-UPS
At Virgin StartUp, we know that launching your business is only the first step. You want coverage of your business so your customers of the future can get to know - and love - you!
So, how can you make sure your business is getting the attention it needs to be successful?
To help businesses that want a push in the right marketing direction, we put together this MeetUp on how to get coverage, on and offline, for your start-up.
Getting great PR on a shoestring budget can be challenging for start-ups, so we're pulling together a panel for experts and seasoned entrepreneurs to demystify the world of PR.
Join our expert entrepreneurs to find out how businesses can get attention, without having to spend a lot of money. They'll be on hand to reveal the stories of how they did it and give tips on how you can do the same. Join the Virgin StartUp team, fellow founders and our expert speakers for an evening of networking, Q&A and a drink thanks to our partners, WeWork.
18:00 - 18:30 : Arrival
19:00 - 19:45 : Speakers
19:45 - 20:30 : Q&A
20:30 - 21:00 : Networking
YASMINE LARIZADEH, FOUNDER, THE GOOD LIFE EATERY
Yasmine Larizadeh, is the co-founder and Managing Director of The Good Life Eatery. She focuses most of her time on the creative direction of the business, a 360-brand growth strategy, as well as operating the business on a day to day. Having been inspired by a lack of healthy fresh food around the capital; Yasmine realised there was a huge gap in the restaurant market for something more trustworthy and accessible.
Opening the first branch of The Good Life Eatery on Sloane Avenue in 2013, with five more locations over five years; Yasmine continues to provide London with innovative, delicious food, that is now a focal point of the health and wellness market, here in London.
CHANTALE COOKE, FOUNDER, PANPATHIC COMMUNICATIONS
Chantal Cooke is an award-winning journalist and broadcaster and Founder of Panpathic Communications
Chantal has worked as journalist / presenter for the BBC, commercial radio, national newspapers and magazines for over 25 years. She has reported from Bosnia and Northern Ireland, and written travel articles for a variety of publications including the Independent on Sunday.
In 2002 she set up the UK’s first ethical radio station; PASSION for the PLANET. The station, which broadcast on DAB and via the Internet, picked up a number of awards and attracted an audience of over 100k. In 2010 Chantal founded Panpathic Communications – a boutique PR agency specialising in working with small business and authors.
She is author of the book “PR Demystified – how to get free publicity by giving journalists what they really need” and “The Authority Guide to Marketing your Business Book” and has been featured in a number of business books and even a novel!
Chantal is an expert in PR and helping businesses attract the attention of journalists. She has worked with dozens of start-up businesses helping them attract mainstream, national press coverage. At Panpathic Communications she offers all her clients a simple guarantee: they will get coverage every month (or they don’t pay for the following month). How can she do this? Because Chantal and her team understand what journalists want and how to deliver it to them.