How to Find your Start up Tribe
At Virgin, we’ve built business after business on the back of our irresistible brand, commitment to purpose and brilliant people.
At Virgin StartUp, we want to use our experience and legacy to help the founders of today and tomorrow create sustainable businesses which thrive.
Our MeetUps are a great way to hear from inspirational founders who have been there and done that, and to network with other local entrepreneurs over a drink and a chat. The Virgin StartUp team are also on hand to answer any questions you may have about starting a business.
Once you’ve got your new business going, the challenge for all founders is to effectively and affordably get your message out to potential customers.
The key to marketing well is understanding your customers and refining your pitch to them on a regular basis. When you’re starting out, you need to focus on those most likely to purchase from you. Your core customers. Your tribe. When you're starting up, there's no substitute for finding your tribe - a committed network of engaged customers and fans that can inspire you on to create the best product possible.
Finding your champions isn't just good business sense - it's also amazing for supporting you in the (sometimes lonely) world of entrepreneurship, and making connections. And with people expecting more of a personal touch from brands now too, building your tribe has never been more important. Join us at our next MeetUp to hear from a range of founders who've successfully honed their proposition and connected with their tribes.
BEN KEENE, WRITER & FOUNDER
In 2006 Ben co-founded Tribewanted, and persuaded over 2000 people to crowdfund the leasing of a Fijian Island where they then built a sustainable tourism community!
Since then ben has helped 100s of people start their own 'tribes' - as a business advisor at Virgin Startup and at Escape the City
Ben is now building Rebel Book Club. Check out instagram.com/tribebuilder and rebelbookclub.co.uk
Rob is the Co-Founder of TRIBE, a 100% natural performance nutrition brand inspired by a 1,000 mile run to fight child trafficking in 2013. The TRIBE community are on a mission to end modern slavery and more than 10,000 TRIBE runners have raised more than £600,000 to fight modern slavery in the last three years.
DOMINIKA MINAROVIC , CO-FOUNDER, BYBI
BYBI Beauty is a London-based beauty brand founded by two founders, trained natural product formulators and industry experts Elsie Rutterford & Dominika Minarovic in 2017.
BYBI Beauty was established as a natural evolution of Clean Beauty Insiders, the UK’s largest dedicated natural beauty platform.
With their disruptive and unconventional approach to product formulation, Elsie and Dominika are now recognised as pioneers in natural beauty thought leadership and innovators in the UK.
18:00 - 18:30 : Arrival
19:00 - 19:45 : Speakers
19:45 - 20:30 : Q&A
20:30 - 21:00 : Networking