WeWork Paddington, London


How to Lead your Start-up with Purpose

For 50 years, Virgin has been starting businesses with a common purpose; to change business for good. We want to share our decades of experience with the next generation of entrepreneurs.

Building a brand with a strong purpose will separate yourself from your competitors and create a lasting relationship with your customers.

Whether offering a buy-one-give-one model like Tom’s shoes, to having a zero-waste supply chain or providing equal opportunities, embedding a purpose and meaning into your business can help you provide a better service to your staff and more commitment from your staff.

Join us at our MeetUp on How to Lead Your Start-Up With Purpose to hear from speakers who are running businesses that also benefit the world around them. They'll be revealing how they came up with their idea, how they aligned it with a cause and how they market this to their customers.

You'll also get to network and meet other people on a mission to launch a business that does well by doing good. You’ll also get the chance to meet some of the Virgin StartUp team and talk about how we can support your start-up.


Rob Wilson from Toast will be speaking at our event


Rob Wilson, Founder, Toast Ale

Rob is Chief Toaster (CEO) at Toast Ale. We brew our award-winning beer using unsold loaves from bakeries and unused crusts from sandwich makers. With a slice of surplus fresh bread in every bottle and all our profits poured into the charity Feedback to fight food waste, Toast is the best thing since, well, you know… Toast Ale has had great success to date in the UK and already expanded to the USA, South Africa, Brazil and Iceland, with ambitions to grow to many other locations in coming months. We believe that if you want to change the world, you have to throw a better party than those destroying it. Prior to Toast Rob led Ashoka in the UK. Rob is an award winning serial social entrepreneur having founded a number of ventures over the years. He founded READ International in 2004; a Tanzanian student-volunteer-led development organisation which to date has provided over 1.5 million books to school children and created 100 school libraries. He co-founded Generation Change in 2012, a partnership of the UK's leading youth social action organisations, helping 600,000 young people a year take positive action in their local communities. He also recently co-founded the youth-led campaign Undivided; a non-partisan campaign set up to get the best possible Brexit deal for young people. In 2011 he co-authored a book with his wife Nikki about social entrepreneurs in Africa called On the Up.



Annabel & Hannah, Founders, Persuit the Label

Pursuit was co-founded in 2017 by Annabel Humphrey & Hannah Daykin, two friends who met on the first day of their Fashion Buying course at The University of Westminster in London. It was at university upon learning the harmful facts about the wasteful fashion industry that this hit a mark and they both starting thinking of ways that they could use their fashion degree towards a more ethical fashion system. In May 2017, both co-founders were heading on holiday and noticed how lacklustre and unexciting the swimwear brands on offer were, they took a leap of faith and decided to join forces creating Pursuit The Label, fashion driven sustainable swimwear with an urban influence. At Pursuit, we have a strong belief that style should not sacrifice sustainability which we aim to convey through our statement designs. Our goal is to inspire millennial to shop more sustainably and less so on fast fashion.


Annabel and Hannah from Pursuit the Label
Jenny Costa Speaking at our MeetUp


Jenny Costa, CEO & Founder, Rubies in the Rubble

Jenny Costa is one of the UK's leading female entrepreneurs, and has been championing the fight against food waste since 2011 with her 'conscious condiments' brand Rubies In The Rubble. Created from the desire to address the 1/3 of all food that is wasted each year, Jenny's products elevates the concept of 'wonky veg' by transform surplus fruit and veg in to delicious, award winning ketchups, mayos, and relishes. Her journey so far includes being named as a 'Global Shaper' at the World Economic Forum, a host of Awards from leading brands such as Good Housekeeping, Marie Claire and Ben & Jerry's, and even a letter of recommendation from the Queen.

With a foodie fanbase that includes retailers and restaurants such as Whole Foods, HIX, Foxlow, Ocado, Selfridges and Fortnum & Mason, and the consumer demand for sustainable businesses growing from strength to strength,  Jenny is the woman behind the next big British start-up success story.



18:00 - 18:30 : Arrival

19:00 - 19:45 : Speakers

19:45 - 20:30 : Q&A

20:30 - 21:00 : Networking




Terms and Conditions

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin Group.

ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

vii.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.