66 Porchester Road, London

Did you know that 84% of people trust personal recommendations, and a piece of coverage is worth 3 times the value, on average, of an advert? As part of your marketing budget, public relations (PR) can help to increase your brand exposure, within your sector and with customers, which ultimately contributes to an increase in sales.

This brand new workshop led by experts from Journolink (an online PR platform), will de-mystify working with journalists, help you craft a press release that resonates and provide key tips and tricks for increasing your media coverage. By end of the workshop you will have developed your very own press release and be fully prepped to kickstart your own publicity campaigns.

Key takeaways: 

  • Understanding what the PR discipline involves;
  • How to think PR;
  • Identifying your key audiences and key messages;
  • Selecting your candidate and key media targets;
  • Understanding what journalists want from you;
  • How to engage with journalists and get them to respond to you;
  • How to write a press release that gets results.

How to kick start your startup PR is part of a growing number of masterclasses run by Virgin StartUp to give entrepreneurs the practical skills and tools they need to launch and grow successful businesses!


This is an entry level class, but you should ideally arrive with a clear understanding of the value proposition your business offers and have identified three key messages that support or validate your value proposition.

You should also identify should identify 3 media targets (in any of print, on line or broadcast sectors) that it would benefit your business to engage with.

You might want to bring a laptop as well, so you can work along as you go through the course.


Terms and Conditions:

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin Group.

ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.

 vi.      Whilst we cannot guarantee that our events will be at venues offering disabled access, please do let us know as far as possible in advance, of any requirements you may have in relation to access or any other disability requirements and we will do our best to accommodate your needs.