WeWork, Aldgate Tower, London

Virgin StartUp meetup: How I validated my idea

So you have an awesome business idea – congratulations! But before you plough all of your money, time and effort into it (and trust us, bingeing Netflix will be a thing of the past) – how can you be sure this idea will work? Come and find out how to validate your business idea and persuade not only yourself but also investors, friends and future employees, that you’re onto a winner.


Selma Nicholls, CEO of Looks Like Me

For over a decade Selma worked in theatre/dance as a freelance producer, arts facilitator and recently transitioned to CEO of Looks Like Me, a child talent/model agency.

Founded by Selma and motivated by Riley-Ann her three-year-old daughter questioning her own identity (wanting straight hair and white skin), the duo are the first agency redefining beauty, whilst raising the profile of underrepresented groups in advertising and fashion.  Providing exceptional talent, models, families and extraordinarily beautiful campaigns. 

Looks Like Me secured a Start Up Loan from Sir Richard Branson's Virgin StartUp company and are growing from strength to strength.   LLM talent/models have been featured in Creative Soul Photography World Tour - representing London, ISOSSY Children for London Fashion Week, and the #ChristmasSOwhite campaign to name a few. 

Selma is a monthly contributor on Junior Style London, the leading online destination for independent children’s fashion.  Through our diverse talent/models and imagery we prepare, represent, celebrate and illuminate underrepresented children and families, providing opportunities that have meaningful impact and positively representing many people globally.

Frank Milani, CEO and Co- Founder of Powergoat

Frank Milani is the founder of Powergoat, a hardware business creating innovative tech items to make our life easier, such as the Popcord – a tiny, beautifully-designed portable keyring charger for your phone.The gadget launched last year on crowdfunding platform Kickstarter raising about £50k, and attracting 2,000 customers in the first 2 months.

Terms and Conditions:

i.      By buying a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Virgin StartUp in any medium for the promotion and marketing of Virgin StartUp and the Virgin group.

ii.      Views expressed by speakers at the event may not be the views of Virgin StartUp. Event materials are provided on an “as is” basis and Virgin StartUp makes no warranty regarding the accuracy or completeness of those materials.

iii.      Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iv.      You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Virgin StartUp will have no liability for property lost, stolen or damaged at the event.

v.      You must be aged 18 or over to attend the event and may be asked to show photographic identification to prove your age.

vi.      Tickets can be transferred, exchanged, or refunded once purchased as long as the claim is made 7 days before the event is due to take place.