How I started my business: Sharmadean Reid of WAH Nails

WAH Nails was born when founder Sharmadean Reid became frustrated at what existing nail salons were offering, and decided to open a salon where you could get ANYTHING you wanted on your nails. Nail art wasn’t a big deal back then – however, thanks to WAH Nails, it completely exploded. Now nail art is everywhere thanks to WAH’s pioneering efforts, taking them from East End salon to Fashion Week, a concession in TopShop, and appearances in the world’s biggest fashion publications.

The success story of her business is a classic example of a smart entrepreneur spotting a trend early and capitalising on it before it takes off.

Here founder Sharmadean Reid talks about how she started her business – creating not just a successful salon, but also one of the UK’s most iconic beauty brands.