We asked leading entrepreneurs for their recipes for success when starting a business – how can you get the mix just right?

Paul Lindley is the founder of Ella’s Kitchen, a leading children’s food company that makes delicious organic meals for babies and toddlers.

Paul’s recipe for startup success is simple – build a brand that people love. “You have to differentiate yourself,” he advises. “Be different, know what you offer that others don’t, and communicate it.

It’s also important to be authentic. “Have a story, and build it into your own brand,” he adds.

For more advice on more advice on how to build a fantastic brand, see this blog from Adam Bradford - how to be brilliant at branding.