Recipes for success: Hemsley & Hemsley

We asked leading entrepreneurs for their recipes for success when starting a business – how can you get the mix just right?

Jasmine and Melissa Hemsley are the sisters behind the brand Hemsley & Hemsley, and are recipe bloggers for Vogue. So what are their tips for making it as a food entrepreneur?

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“You’ve got to have a great product – and an honest one,” advises Melissa. “It needs to be a product you can talk about until the cows come home.”

“People want to know your story,” adds Jasmine. “They want to know where their food’s coming from, so you’ve got to live it and breathe it and be it. Then people will understand the product right away!”