We asked leading entrepreneurs and industry experts in the UK for their recipes for success when starting a business – how can you get the mix just right?

Mina Holland is the Editor of Guardian Cook and before that was Contributing Editor to Observer Food Monthly.  She's hit with an explosion of press releases and asks for coverage from entrepreneurs behind the latest food start-ups every day. So what are her tips for helping your product or business stand out?

" Absolutely know who you are approaching, do you homework on them. It's like approaching anyone on a professional level. Know about their publication, know the types of columns and features they are likely to run."