Recipes for success: Rose Price of Ocado

We asked leading entrepreneurs in the UK for their recipes for success when starting a business – how can you get the mix just right?

Rose Price is the head buyer for Ocado, one of the UK’s leading online supermarkets, and works with the small businesses and startups who want to see their products on the (virtual) store shelves. Here’s her recipe for startup success.

“Firstly, know your market and know your unique selling point,” she advises. “You are there with thousands of other products and you have to be better in the field than those other products – you have to get through the door of the retailer you aspire to trade with.”