How to build a brilliant startup brand

Building a strong brand is key to creating a memorable business. It’s far more than your logo or design; it’s how you’re perceived by the rest of the world. But how do you build a brilliant brand that captures your business’s ethos and personality?

We held a meetup at WeWork Moorgate to explore this, with the help of three awesome speakers. Discussing their own brand journeys were George Christoforakis, co-founder of disruptive dating app Rendeevoo; Charlie Thuillier, co-founder of healthy ice cream brand Oppo; and Dhiraj Mukherjee, the co-founder of legendary music discovery app Shazam.

We streamed the talks on Periscope but if you missed watching it live, don’t worry – we’ve got them below.

George Christoforakis – Rendeevoo

Rendeevoo is a dating app with a difference. Rather than the awkward online small-talk of messaging back and forth, you suggest a drink with someone, pick a bar, choose a drink – and if they take you up on your invitation you pay for the drink in advance and meet them there.

“Your brand is the glue that holds the other elements of your business together,” says George. Watch his talk below.

Charlie Thuillier – Oppo Ice Cream

Oppo Ice Cream is a creamy, luxurious ice cream that boasts less calories and sugar per serving than an apple. Featuring coconut oil and superfoods, it’s a nutritious take on our favourite icy dessert that doesn’t compromise on taste.

“Ask yourself: if someone was walking down the street wearing a t-shirt with your brand on it, what would you think of them?” asks Charlie. Watch his talk below.

Dhiraj Mukherjee – Shazam

Shazam is a music recognition service that has helped people identify over 15 billion songs – moving from its early days as a phone service (you dialled 2580 and played the song down the phone) to its incarnation now as a smartphone app. It’s an iconic brand that’s weathered the dotcom bubble and gone from strength to strength.

“My advice would be to try hard and get lucky,” says Dhiraj. Watch his talk below.

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