How do you find a manufacturer when you've got a totally new and original product?

That was the dilemma faced by the founders Garcon Wines, a new take on the subscription model. They deliver wine right to your door, using revolutionary new bottles that fit through letterboxes. Watch the video below to find out more about how they found a manufacturer.

Key takeaways

  • Garcon Wines partnered with the world's largest ecommerce company, Alibaba - they were part of a TV programme of theirs that focussed on startups getting products sourced from China.
  • They struggled to get the products manufactured originally; the plastic industry is based on scale, so when you're starting up you can't afford to purchase half a million bottles at once.
  • The Alibaba experience gave them the momentum to get where they are now.
  • Now they have proved demand for their product, manufacturers who orignally turned them down are now coming back to them.


Get the Virgin StartUp Business plan

The information contained in this website is provided for information purposes only and is not intended to constitute legal advice on any matter.  Use of this website is at users own risk and is not intended to create a lawyer-client relationship between Virgin StartUp and any user. Information displayed on this website is provided “as is” and Virgin StartUp does not provide any express or implied warranty or representation concerning the information, including but not limited to the accuracy or appropriateness of the information. Virgin StartUp recommend that users seek their own legal advice before taking (or refraining from) taking any action and do not accept any liability in respect of any actions taken or not taken based on any or all of the information displayed on this website to the fullest extent permitted by law.