How do you find a manufacturer when you've got a totally new and original product?
That was the dilemma faced by the founders Garcon Wines, a new take on the subscription model. They deliver wine right to your door, using revolutionary new bottles that fit through letterboxes. Watch the video below to find out more about how they found a manufacturer.
- Garcon Wines partnered with the world's largest ecommerce company, Alibaba - they were part of a TV programme of theirs that focussed on startups getting products sourced from China.
- They struggled to get the products manufactured originally; the plastic industry is based on scale, so when you're starting up you can't afford to purchase half a million bottles at once.
- The Alibaba experience gave them the momentum to get where they are now.
- Now they have proved demand for their product, manufacturers who orignally turned them down are now coming back to them.
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