Gem Misa is the founder of Cauli Rice, a low-calorie alternative to rice that's sold at supermarkets all over the country - and she's also a winner of Virgin Foodpreneur 2015, which saw her pitch to Target on a special US trip.

Getting your product stocked in a supermarket can be a real boost for your business. Watch the video below for Gem's tips on making that important first connection.

Key takeaways

  • It’s tricky to get the attention of supermarket buyers, so Gem's advice would be to try and think of some interesting ideas to catch their attention 
  • For example, if you have a summer product get some picnic baskets delivered - this is a technique Gem employed!
  • Persistence is the key and you will find that if you have a truly unique product, eventually people will be coming to you.


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