Alexandra Rawe is the co-founder of the Dorset Dairy Company - they create delicious Greek yogurt on a family farm. Their initial route to market was selling at local farm shops. Watch the video below to find out more.

 

Key takeaways

  • Their first outlet was an independent supermarket, and then they began approaching farm shops too
  • The team turned up to the farm shops with products, gave free samples and left some branding
  • It's a different approach to getting stocked in more urban environments

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