How startups can maximise SEO and social media
SEO (Search Engine Optimisation, otherwise known as getting on Google’s good side) and social media are great ways for startups to compete with bigger businesses. You can teach yourself and do it yourself, and it’s a low-cost way to get more visibility for your business. After all, who knows your brand better than yourself?
SEO and social media are areas that are rapidly changing and evolving, however. Gone are the days of ‘Black Hat’ SEO, with questionable tactics such as mass-inserting invisible keywords into web pages – now it’s all about getting your business to the top of the rankings using quality content. And with more people than ever using social media, the potential for people to see your content is huge – but the potential for it to be drowned out by everything else is bigger too.
Here are the key takeaways from the speakers at our Meetup last night at We Work Spitalfields.
Andrew Foyle, CEO of Miappi
Miappi is a platform that simplifies your social content, bringing all your platforms together in one slick interface. By the creation of on-screen displays, or through a dedicated webpage, user-generated social content can be harnessed and displayed. Here are Andrew’s tips for maximising your social reach.
Lee Thompson, co-founder of The Flash Pack
The Flash Pack shot to overnight fame through a viral photo of Lee Thompson standing at the top of famous Rio De Janeiro statue of Christ the Redeemer – one of the most dizzying and epic selfies of all time, and by now one of the most viral images of all time too. They create boutique group holidays for people who seek adventures, and the overwhelming popularity of the image saw their website get over a million hits in just three days. Here are Lee’s tips for getting the most benefit from viral content.
Matt Doyle, CEO of Launchcloud
Launchcloud are a B2B company that create data-capture forms for online and offline use, enabling companies to capture more intelligent and more efficient data. B2B business can be a harder sell when it comes to social media, as the products aren’t necessarily ‘sexy’ – but Matt is proving that there are ways to optimise and get the most out of social, if you’re creative about it. Here are his tips for great SEO.
