Mentor Mondays: Cecile Reinaud of Seraphine
Cecile Reinaud is the founder of leading maternity-wear brand Seraphine, a favourite of everyone from Hollywood celebrities to the Duchess of Cambridge. In this week's Mentor Monday video she describes how the secret to her success involves having a really clear sense of where it is you're going.
"My business really took off five years ago, primarily through the endorsement of many celebrities wearing and liking the brand, with many high-profile celebrities and the Duchess of Cambridge wearing the brand during both of her pregnancies. My advice for budding entrepreneurs would be to do a three year plan and have a very clear vision of where you want to go, and set yourself goals, because it’s very easy to try and change path constantly. You need that very sharp vision of what your objectives are and how you’ll fulfil them in order to get to the goals that you’ve set."