Mentor Mondays: Edwina Dunn

Mentoring is the ideal way for entrepreneurs to gain experience and take their businesses to the next level. However, not everyone has access to a mentor. The Mentor Mondays series is a video series that provides nuggets of wisdom from entrepreneurs at all stages and from all industries, enabling everyone to benefit from the knowledge. Today's advice comes from Edwina Dunn - co-founder of dunnhumby, founder of Starcount, and inventor of the Tesco Clubcard.

"I started the world's leading customer science agency, dunnhumby, which pioneered the Tesco  Clubcard," says Edwina. "We took this idea to retailers all over the world, and sold it to Tesco four years ago. We then started a new business which is still consumer insights, but it’s for the digital age - and this is Starcount.

"My best advice for a budding entrepreneur is when you hire and pay the first person on your team make sure they’re the very best person you can find, as they’ll define everything else in the business's future."

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