VIDEO: how to get your food product in front of customers

Your food business tastes incredible, smells amazing and looks spot on. Yet, if you fail to get it in front of the right people in the right place, it will struggle to sell. Getting your product into the supermarkets, your stall serving at popular street-food restaurants or your services used by the hottest hotels isn’t down to luck. It’s achievable and if you have a decent product or service you can do it.

We want to show you how. So we pulled together some of the leading figures in the food industry, the gatekeepers to the best routes to market out there and put them in front of an audience of hungry entrepreneurs about to launch into the food industry. These influencers included at the #VirginFoodFest were:

• Justin Clarke – CEO, Taste Festival
• Rosemary Price – Head of Buying, Ocado
• Bertie Cordingley – Business Development Director, Just Eat
• Martin McHugh – Purchasing Manager, Ace Hotel

This workshop was part of a full day of sessions created to focus on helping people with a food startup idea, turn it into a business. The other two workshops can be viewed below:

How to start a food business