Our Virgin StartUp Mentors do wonderful work supporting new entrepreneurs, and many of them go above and beyond to help our startups through that overwhelming first year. One such entrepreneur is Emma Chesson of Kreston Reeves, a financial advisory and accountancy firm. Let's find out more about what she does!

Emma Chesson, Mentor of the Month

Business name: Kreston Reeves

Based in: South East

Website: www.krestonreeves.com

Twitter: @KrestonReeves

Mentee: Helen Martin, Nourish Kitchen

What’s your current business?

I work for a leading accounts practice in the South East.

What’s your specialist area of business? 

I specialise in assisting clients in getting a better handle on their business finances by identifying their ‘pain points’ and working together to look for opportunities around their current needs. For example, optimising cashflow or identifying risk areas.  Often this includes looking at their accounting systems and utilising the efficiencies that online accounting can bring.

Sum up your attitude to business in one word? 


How do you make sure you achieve your daily goals? 

I start the day with a cup of tea and a plan of action (which may not always go as intended but at least it is a starting point!)

What tech can’t you live without? 

My iPhone as I am able to monitor my clients’ information through various apps, and have access to my work emails.  I even have an app to help me to improve my focus (there really is an app for everything these days!)

What book/magazine/blog would you recommend people read, and why?

I read lots of books around different aspects of my job (not all immediately obvious why).  I have read a lot around NLP (Neuro-Linguistic Programming) which hasn’t always had a great press but it has some really useful aspects which can be drawn upon both inside and outside of work.  I am currently reading ‘Thinking, Fast and Slow’ by Daniel Kahneman which is really interesting in understanding how we make decisions. I also download the latest from CityAM.com when I have the time, to keep on top of business news.

Why do you love being a VSU mentor? 

I have really enjoyed working with Helen as it gives me a real buzz to assist businesses (especially start ups).  It is very rewarding hearing how Helen has been progressing, and she has had a great attitude to being mentored.  I also mentor people within my wor place - it is an area that I think is so important, no matter how high up you are or how established you are as an organisation. 

What’s the best startup advice you have received?  

Cashflow is king!

Get the Virgin StartUp Business plan

The information contained in this website is provided for information purposes only and is not intended to constitute legal advice on any matter.  Use of this website is at users own risk and is not intended to create a lawyer-client relationship between Virgin StartUp and any user. Information displayed on this website is provided “as is” and Virgin StartUp does not provide any express or implied warranty or representation concerning the information, including but not limited to the accuracy or appropriateness of the information. Virgin StartUp recommend that users seek their own legal advice before taking (or refraining from) taking any action and do not accept any liability in respect of any actions taken or not taken based on any or all of the information displayed on this website to the fullest extent permitted by law.