Business name: DWF LLP
Based in: UK, Ireland, Germany, Belgium and the UAE
Website: www.dwf.law
Twitter: @DWF_Law
Mentee: Amy Fettis of FYI Design

What’s your current business?
DWF LLP is an international law firm.
What’s your specialist area of business?
Protecting creativity - I am DWF's National Head of Retail and an Intellectual Property Partner.
Sum up your attitude to business in one word
Integrity.
How do you make sure you achieve your daily goals?
A very low-tech solution – make a list and tick them off!
What tech can’t you live without?
The Internet – how did we manage without it?
What book/magazine/blog would you recommend people read, and why?
"Who Moved My Cheese?" A classic. Still relevant.
Why do you love being a VSU mentor?
Asking for help is not a sign of weakness. Engaging with a mentor is something that many of our best and most successful entrepreneurs have done and continue to do. For the mentor, helping a business overcome challenges it has never encountered before is a rewarding experience.
What’s the best startup advice you have received?
Ask for help. Don’t give up. Believe. Don’t be afraid to fail. Stay hungry.