Business name: DWF LLP

Based in: UK, Ireland, Germany, Belgium and the UAE


Twitter:  @DWF_Law

Mentee: Amy Fettis of FYI Design


Ed Meikle Mentor of the Month

What’s your current business?

DWF LLP is an international law firm.


What’s your specialist area of business? 

Protecting creativity - I am DWF's National Head of Retail and an Intellectual Property Partner.


Sum up your attitude to business in one word



How do you make sure you achieve your daily goals?

A very low-tech solution – make a list and tick them off!


What tech can’t you live without?

The Internet – how did we manage without it?


What book/magazine/blog would you recommend people read, and why?

"Who Moved My Cheese?"  A classic. Still relevant.


Why do you love being a VSU mentor?

Asking for help is not a sign of weakness.  Engaging with a mentor is something that many of our best and most successful entrepreneurs have done and continue to do.  For the mentor, helping a business overcome challenges it has never encountered before is a rewarding experience.


What’s the best startup advice you have received?

Ask for help.  Don’t give up.  Believe.  Don’t be afraid to fail.  Stay hungry.