What’s your current business?
I am the director of marketing agency Spiritas.
What’s your specialist area of business?
Sum up your attitude to business in one word:
How do you make sure you achieve your daily goals?
What tech can’t you live without?
What book/magazine/blog would you recommend people read, and why?
The E-Myth Revisited - Michael Gerber. Nobody is fully qualified to start, run, work with or sell to any small business until they have read this book.
Why do you love being a VSU mentor?
The chance to show small businesses why good marketing is not optional - it's mandatory. I show them what they need to be doing and tell them how much it should cost, so they don't under-invest or overspend. I have also received a lot of mentoring and advice from friends and particularly ex-Unilever colleagues over the years - it's always invaluable.
What’s the best startup advice you have received?
An old friend and mentor, Mike Towner, who was a Sales Director at Brooke Bond and ran his own company during his impressive career, once told me “You just have to keep going.” That was 20 years ago, and I still value it today.