Startup of the Week - Jon Rowe of Momentum Social Media

Jon Rowe is the founder of Momentum Social Media, an up-and-coming agency which helps companies leverage their social media to get bigger and better.

We choose one Virgin StartUp company to be featured on each week. We ask our startups of the week to deliver the ultimate elevator pitch. What would they say if they had one minute in a lift with Sir Richard Branson? Please answer the questions below, keeping each answer to five sentences max. 

Richard B in lift

Ground to floor 1 – Explain what your business does.

My business provides social media solutions for other businesses to enable them to attract more customers, build long lasting relationships with clients, and generate more sales and leads as a result.

Floor 1 to 2 - Where are you based?

We are based in Plymouth, UK.

Floor 2 to 3 – What’s the business model?

There is probably an awful lot I could say here, but put simply our business model involves targeting businesses that are either not using social media at all, are using it but don’t use it effectively and want help with it, or those who don’t have time to manage it. We provide a number of services including social media management, content marketing, weekly email support, social media analysis and in the near future, training programs.

Floor 3 to 4 – Who are your competitors?

Social media consultancy is a global industry so there are many competitors, but we have some competition in local agencies too.

Floor 4 to 5 – What’s your USP?

My unique selling point is that our services are personal, so basically I provide my clients with many communication streams such as email, text, Skype, phone calls and so on. As well as this I will become the face of the brand which means that our USP will involve the personal branding of myself. I will be doing regular video content and then leading the social media training programs myself when the time comes.

Floor 5 to 6 – Where did the idea come from?

My business ideas came from my own experience. Before starting in business I was involved heavily in music as an artist and did quite well with that, learning how to become a ‘product’ I suppose which can be quite a difficult thing when it’s just you and you have no idea what you’re doing. From doing that though I did learn an awful lot about business, almost without really realising. For example, I knew how to market products and services, especially through using social media.

Floor 6 to 7 – How much funding did you receive from Virgin StartUp?

From Virgin StartUp I received £2000 to set up the business.

Floor 7 to 8 – How are you going to use it to grow your business?

I used the money for a number of things in the beginning, including buying specific equipment for the business, buying marketing materials, and living costs such as travel, utilities and so on.

Floor 8 to 9 – Who’s your Virgin StartUp Mentor?

My Virgin StartUp Mentor is the lovely Lucy Flanagan who runs a company called Mumazing Success.

Floor 9 to 10 – What’s your workspace like?

Well this is a tricky question because I’ve only very recently moved out of my workspace. Previously I rented a large garage space as an office which had a toilet, electricity and running water but now I work from home to lower my expenses. I used to run an online TV platform called Big Up TV that needed the space because it showcased the work of local musicians. The channel didn’t take off in the way that I wanted it to nationally, even though I had managed to make it very successful locally. I no longer need that space as a result, and now I mostly work on the move.


Floor 10 to 11 – where will your business be in 12 month’s time?

Well my business has changed a lot even in the last 5 months because in business although you can write a business plan and everything seems logical, not everything turns out that way in reality. With that said in the next 12 months, I’m sure my business will be different in some ways - but I’d like to definitely have a strong presence regionally, or even nationally!

To find out more about Jon and Momentum Social Media check out the website, or connect with him on Twitter and Facebook. Momentum Social Media are supported by Virgin Startup delivery partners Enterprise First.