Boxhug wins Pitch to Rich StartUp Award

500 entries, 21,000 votes, 6 finalists and one Virgin Media Pioneers Pitch to Rich StartUp Award winner, Igor Rubets founder of Boxhug.

Boxhug offers a storage service by the box – sending, collecting and returning your stuff to your doorstep, meaning its customers never have to visit a storage unit again and only pay for space they actually use.

Igor scooped the top prize of £5,000 after delivering his pitch standing on top of one of his storage boxes and jumping off to hug Sir Richard Branson and his panel of the judges at the end. (See below)

At the start of his pitch. . . 


Goes in for hug number one with Holly Tucker,  co-founder of


 Moonpig founder Nick Jenkins is next up. . .

Moonpig Hug

Fashion designer Dina Toki-O, gets a big Boxhug.

Dina Hug

Peter Williams, co-founder of Jack Wills get a hug. . . 


Finally Richard Branson finds himself in the arms of the Boxhug entrepreneur.

Richard Hug

Having just launched, Igor feels the prize money will be best used to help market the business and develop a sales strategy that can grow the business.

Each of the six entrepreneurs in the final had just 90 seconds each to pitch their business ideas to the judging panel and were split into two categories, the StartUp Award and the Innovation Award. The winner of the innovation award was Carl Thomas founder of mobile artographers, miPic.

There was further success for in the start up category for another Carl Thomas after his startup Audiowings shared the People’s Award with MiPic

The event was streamed live on by  Streaming Tank. See all the action, as it happened below: