A big shout out to homeware brand Designed in Colour for winning a major industry award!

The British Colour Standard is a historical British colour matching system, born in the 1930s, which allowed countries worldwide to match flags, uniforms, bunting and carpets. Now Virgin StartUp-supported Designed in Colour are bringing this brand back to life through their homeware collections – and the business recently won in the category ‘Commemorative and Collectable Gifts’ at the highly prestigious Gift of the Year awards for their range of British Colour Standard-inspired mugs.

Designed in Colour win at the Gift of the Year awards

It’s a brilliant achievement, and the products have also proved very popular at trade fairs since launch. Founders Victoria Whitbread and Jacqueline Piper each received a £20,000 loan from Virgin StartUp to develop their business. A huge congratulations to both entrepreneurs - we're excited to see what's next!


Get the Virgin StartUp Business plan

The information contained in this website is provided for information purposes only and is not intended to constitute legal advice on any matter.  Use of this website is at users own risk and is not intended to create a lawyer-client relationship between Virgin StartUp and any user. Information displayed on this website is provided “as is” and Virgin StartUp does not provide any express or implied warranty or representation concerning the information, including but not limited to the accuracy or appropriateness of the information. Virgin StartUp recommend that users seek their own legal advice before taking (or refraining from) taking any action and do not accept any liability in respect of any actions taken or not taken based on any or all of the information displayed on this website to the fullest extent permitted by law.