Whether your business is online or offline, all entrepreneurs can benefit from improving their digital skills. Whether it’s optimising your website, bossing it on social media or understanding more about your customers, brushing up on these skills can pay dividends when it comes to running your business more efficiently – and growing it, too.
We’re thrilled then to be announcing a new partnership with Accenture that will give you access to free online digital skills courses. The courses have been written by experts at Accenture and comprise of videos punctuated with tasks and assessments that will help you develop your understanding and put it into practice.
Each two-week online course is initially on offer exclusively to members of Virgin StartUp Club. Anyone can join Club – you don’t have to have a loan from us. You can sign up free here.
The courses on offer are:
An introductory course looking at the impact of digital both in the present and in the future and covering the basic concepts you need to know to get started.
A course looking at the key elements of digital marketing, including pay-per-click advertising, search engine optimisation (SEO), email marketing and display advertisements.
A course looking at the fundamentals of social media, a comparison of each of the popular channels and advice on how to measure success.
Learn about why user experience is important, the research and design basics, and the different tools and testing techniques used.
Learn about mobility design, development and creating good experiences, whilst understanding some core mobility concepts.
Learn about the role of analytics in business, types of analytics, the techniques used and why they are important.
Interested? Find out more and sign up here, and take your business to the next level!
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