EVENT - Entrepreneurs: Makers and Mentors

We’re thrilled to announce that we’re bringing together innovative mentors, makers, and designers for a very special event at the Apple Store Covent Garden on 26th October. Sign up now for your free place.

Speakers from both established businesses and startups will be discussing the vibrancy of the startup movements in Detroit and the UK, the importance of mentoring for nurturing these movements, and the role startups play in both innovating and keeping traditional skillsets and industries alive.

Moderated by Dominic Frisby, host of the Virgin Podcast, the panel will feature:

Jaques Panis – President, Shinola

Shinola are founded on the belief that products should be made by hand, and made to last. Their goods – from leather products to bicycles, watches to journals – are made with care and love, regard for tradition, and pride in their heritage.

Jaques joined Shinola in 2010 after a decade of experience spanning marketing, branding and sales. Prior to Shinola, Jaques was  a founding member of Webosaurs and led the interactive division at animation studio Reel FX. He’ll be talking about the startup movement in Detroit, how you rebuild an iconic city, and the importance of social enterprise.

Dessy Tsolova – Utelier

Following 15 years in the fashion industry, including stints at Burberry and Smythson, Dessy set up Utelier – a website to discover and connect fashion manufacturers and suppliers to help new entrepreneurs bring their product to market.

Dessy will be talking about the importance of mentorship, why she volunteers with Virgin StartUp, and why mentoring is a great way to build a sustainable business.


Genevieve Sweeney – Genevieve Sweeney Limited

With knitting a passion since childhood, Genevieve turned it into a career with stints at Burberry, Hugo Boss and Lyle and Scott, before founding her own label. Genevieve Sweeney Limited showcases artisan techniques, local mills, and luxury yarn – keeping the products handmade in Britain is an integral part of the brand.

Genevieve will be sharing her startup story, talking about why supporting British craft manufacturing is so important, and revealing her biggest successes and mistakes to date.

Join us from 5.30pm at the Apple Store Covent Garden, 1-7 Covent Garden, The Piazza on 26th October. Places are free but limited – sign up now.


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