From Idea to Impact – How Good Koffee Brewed Its Bold Beginning with Empower100

For GOOD KOFFEE founder Chris Crocker, launching a brand was about more than just great taste – it was about creating a movement that celebrates people who create, perform, and push boundaries.

Every great idea needs a solid foundation, and for Chris, that foundation was the Empower100 programme.

Why Empower100?

When Chris first considered applying for Empower100, it was clear he needed more than just funding – he needed momentum, structure, and a community of like-minded founders. “I was in the final stages of launching GOOD KOFFEE and knew I needed a solid foundation – not just funding or visibility, but structure, momentum, and community,” he explained. “Empower100 felt like the right place to stay accountable and learn from others on the same path.”

Building a Brand with Purpose

Since joining the programme, GOOD KOFFEE has officially launched, securing key partnerships and receiving incredible early feedback from co-working spaces to international buyers. “The programme helped me build the confidence and clarity to move forward with conviction,” Chris shared. It’s this clarity that has enabled him to turn his vision into a reality, with his product now resonating with people far beyond his initial reach.

Moments of Growth

For Chris, one standout moment was a game-changing one-to-one with mentor Hattie Willis. “Something clicked, and I rewrote my pitch that very night,” he recalled. That refined story helped him shine on Demo Day, opening up even more opportunities to put his hard work into practice.

Power in Community

Reflecting on the journey, Chris credits the Empower100 founder community as a critical part of his success. “The Virgin StartUp Community is amazing – a place to share the wins and the tough moments. It reminded me that I wasn’t doing this in isolation.”

Advice for Future Founders

To those on the fence about applying, his message is simple: “Do it. You don’t need to have everything figured out – you just need to be committed. This programme meets you where you are and helps you move with purpose.”

Next Steps

As he continues to scale, Chris remains focused on his mission – to fuel creators, performers, and boundary-pushers everywhere.

If you’re ready to scale your impact like GOOD KOFFEE, apply for Empower100 today.

Eligibility criteria apply, London founders only.