How to run a pop-up at a train station
Last week we teamed up with Virgin Trains and our regional delivery partners to give seven Virgin StartUp-funded startups the amazing opportunity to sell to commuters at train stations across the country.
Train stations see some of the busiest footfall of any public space, and the widest-ranging too, with people from all over the country going from place to place. For our startups then, setting up stall in front of this audience, it was a chance to get their startup in front of literally thousands of potential customers throughout the day.
We spoke to three of the startups that traded - read more about what the experience was like for them.
Speccies, Darlington
Business name: Speccies
Business in one sentence: Optician-quality service at online prices
Regional delivery agent: TEDCO
Station: Darlington
Founder name: Neil Lockett
“For us, as a new business, it was a great opportunity to display our banner at Darlington and gain visibility this way. We were also supported by TEDCO during the day by having leaflets on the stand."
Fierce, Newcastle
Business name: Fierce
Business in one sentence: Stylish weightlifting and gym accessories for women who lift
Regional delivery agent: TEDCO
Station: Newcastle central
Founder name: Cecilia Monroe
"It was great to have the opportunity to share my business with others! Not only did I get new custom, but it was a great chance to network with other startups.”
Rovernighter, Doncaster
Business name: Rovernighter
Business in one sentence: Travel bags for dogs that unfold into a bed
Regional delivery agent: Airedale Enterprise Services
Station: Doncaster
Founder name: Ruth Lucas
“I was in Doncaster Station on Monday 18th April with Rovernighter (the travel bag for dogs that converts to a bed). The exposure there helped get my name and the product out to a wider audience, which as a startup has been helpful.
“I had lots of interest in the product, and people seemed really excited to see a new and innovative product for the pet market. I have had increased website traffic as a result, and on the day I sold several doggie accessories from my collar and lead range.
“Also as a plus I was able to make more people aware of my Virgin Media Business VOOM pitch and provide them with voting information - we’ve been chosen by the organisers to feature as one of only 10 pitches from 2000 in the national publicity.”
