Kino-mo wins PitchtoRich Voom, start-up category

2,500 entries, 685,000 votes, nine live pitches to Sir Richard Branson but only one winner of  #PitchtoRich #Voom 2015, StartUp category and it’s Kino-mo.

Kino-mo is the world’s first holography for mass market. What’s that? It means founder Kiryl Chykeyuk  has created a way to combine holograms with advertising media. The technology can be used to generate animated holograms where the spokes on a bike wheel are, and also produce 3D motion graphics at bars etc. 

Kiryl Chykeyuk wins £150,000 to go towards a marketing campaign to grow the business, plus 12 months worth of mentoring and business advice from Virgin StartUp to help make that growth sustainable.

Kiryl won over Sir Richard Branson and fellow judges including Peter Kelly, MD of Virgin Media Business, Jon Oringer, founder of Shutterstock, Jo Malone, founder of Jo Loves and supermodel/investor David Gandy after he began his pitch while showcasing a hologram of a twirling ballerina.

The two runners up will both receive a £50,000 marketing campaign to promote their start-ups too. They are;

Gem Misa founder, Cauli Rice

After three years in development, and two rounds of crowdfunding, Cauli Rice, was launched in July 2015. It is the first long-life, easy-cook cauliflower rice available on the global market. Just as wholesome as homemade cauliflower rice (preservative-free, gluten-free and vegan), it works with farmers and manufacturers in Norfolk and Cambridgeshire, with the intention of boosting these local economies.


Colin Hegarty founder, HegartyMaths

Inspired by Khan Academy HegartyMaths is an online maths tutoring website. It’s  for pupils to revise topics covered in class,  for pupils who missed school and  for pupils in school who did not have access to home support and private tuition.

Feeling inspired by PitchtoRich and want to start or grow your own business? Virgin StartUp provides funding from £500 - £25,000 for entrepreneurs. Apply now.