Selma Nicholls is the founder of Looks Like Me, receiving a Start Up Loan of £7,000 from Virgin StartUp in order to launch her talent/model agency raising the profile of underrepresented groups featured in adverts.

Over the Christmas period, Selma was involved with the initiative #ChristmasSoWhite – a campaign drawing attention to the under-representation of the BAME community in Christmas advertising, backed by companies including Saatchi & Saatchi and Google. The campaign hit a chord and was a huge success, seeing coverage in media outlets such as the Daily Mail, Metro and the Huffington Post.

Selma commented: “Our approach to the amazing brief #christmasSOwhite, was to select six very different representations of the unseen BAME British Christmas experience - presenting a range of young BAME British families enjoying the festivities of Christmas, whilst celebrating the diversity of modern day Britain.”

A huge congratulations to Selma on being part of the campaign, and here’s to a successful 2017 continuing to make changes in the advertising industry.


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