#RunHackney Entrepreneurs Zone

On 8th May the VSU team was up early to head to #RunHackney – a major UK running event that sees thousands of runners take on a half marathon through scenic East London. It’s not just about running - it’s also an event focussed on fitness and fun. With the UK undergoing something of a wellness renaissance at the moment, and lots of Virgin StartUp businesses at the forefront of this, we were thrilled to be able to showcase a few of them in the Entrepreneurs Zone.

It was an amazing day of bright sunshine, and a chance for thousands of fitness-focussed people to try out our entrepreneurs’ products and get to know a bit more about them. We caught up with two founders from the day – Pearl Jarrett, founder of CLUO Beauty Drink, and Lettija Lee, founder of Peco Poncho – to see how the day went for them.

Cluo Beauty Drink, Run Hackney - Virgin StartUp


Pearl Jarrett, founder of CLUO Beauty Drink

CLUO beauty drink is an award-winning health drink based on the superfood Moringa.

“The day was a good chance for us to expose the name of the CLUO brand. It was also good to be amongst other startups, meet them and hear their story. The weather was gorgeous and we took some fantastic photos to use on social media. Just being associated with the Virgin brand overall is very good for us.”


Peco Poncho Virgin StartUp


Lettija Lee, founder of Peco Poncho

Peco Poncho create innovative biodegradable ponchos - perfect for festivals and other outdoor events.

“The day was well-organised and ran smoothly. It was an opportunity for all opportunities to get some good visibility. The flexible Virgin team who managed to make my interview happen even though I changed my mind twice before! The highlight was a potential lead to supply an event with ponchos.”

Here’s to finding many more amazing opportunities for our startups!


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