Win the opportunity to present your startup story to a panel of women who can help you make it a success


On Women’s Entrepreneurship Day, we’re inviting one female entrepreneur to tell their start-up story and their ambitions for the future to Louise Court, editor in chief of Cosmopolitan magazine, Rose Price, Head Buyer at Ocado, and Lisa Sohanpal, founder of Mini NomNoms.

These people have the power to propel a new business forward and will give you direct feedback on how to improve the story of your business, how to pitch to a journalist, or how to get stocked in top high-street shop.

This unique competition is all part of ‘Virgin Ignite: Tips and tricks for amazing women’, an event we’re hosting on Women’s Entrepreneurship Day 19th November.

To enter, you just have to tell us your startup story in blog form. The box at the bottom of this blog is for you to write the story of how you’ve got to where you have with your business.  Here are a few tips to get you started:

Firstly, what’s the idea? What was it that inspired you? Does your business idea stand for a particular cause, or niche market? Where does your passion for this idea come from, and why are you the right person to see it through? Or you could think about sharing your current situation – does being a parent drive you, or perhaps you’ve been previously unemployed but turned it around by starting your own business? Your story is your own and unique – and we’re excited to hear it!

On the 10th of November, we will publish the five blogs we feel have the best story. These will stay live for a week and then on the 17th November the blog post with the most views will be crowned best startup story, and the authors invited to present to our panel and audience at Virgin Ignition on the 19th November.

Why are we focusing on stories?

We’re focusing on stories because startups that tell good stories are the most successful. Of course, a good product is a help too - but a decent product that’s backed-up with an inspiring story stands a much better chance of survival.


The brands that grow rapidly are the ones that make a connection with the customer. That could be through the customer agreeing with the principles of what the business stands for (think Gandy flip-flops’ mission to help orphans) or the sub-culture it appeals to (think Brewdog and its alternative, punky branding), or it could be a personal connection with the story of the founder (think Levi Roots and his appearance on Dragons’ Den.)

Enter using the form below.

This competition is now closed