Platform X is the start-up accelerator from Virgin Trains and Virgin StartUp. We’re looking for innovative businesses that want to scale and to work with us to improve the passenger experience of train travel.  

Virgin Trains has set four challenges for businesses to look at solving. Here’s challenge number two: All "on board" - understanding our customers. Watch the video below to find out more about this challenge.



Key Takeaways

  • This challenge is about trying to understand the customers travelling with us – Virgin Trains only really get information on 30% of them but need to understand who the other 70% are in order to deliver a better experience and ‘surprise and delight’ them.

  • When we understand more it means products and services can be really tailored to them, attracting more customers to the railways and ensuring they have an amazing experience.

  • We’re looking for someone that solves a real-world business problem and changes the game, something that will help us shake up the industry and make things better. We’re passionate about changing the industry and delivering amazing experiences for our customers.