Explain your business in thirty seconds or less.
Marketing Engine is a marketing attribution platform that allows marketers to build and share a marketing plan, then prove the impact and results of this plan all in one place. We’ve never seen anything like it! The platform is integrated with Google Analytics and other popular marketing tools and channels, which allows users to see their results in real time.
Where are you based and why is it a good location for your business?
Our business is located in Newcastle upon Tyne. It’s a perfect location for our business as the North East is the fastest growing tech hub outside of London. Newcastle is home to over 30,000 tech jobs, which is ideal for helping us find the right talent to build and grow Marketing Engine.
How did you come up with the idea?
Both our backgrounds are in marketing and communications, with qualifications and accreditations from CIM, CAM, Google, DMI and IDM. We have worked with a wide range of clients, from universities and global retailers to SMEs, charities and startups.
We saw an opportunity to visualise the impact of marketing activity on business results and subsequently built the alpha version of Marketing Engine in a colour-coded spreadsheet, which was 12 pages long when printed. It's amazing to see this initial vision become a reality thanks to TEDCO, Virgin StartUp and the entrepreneurial community of the North East.
What stage was your business at when you applied for the Start Up Loan?
We were at the stage where we needed to build the minimum viable product to test the concept.
How have you used it to grow your business?
We used the loan to engage software house Nebula Labs to build a highly visual, interactive product that a marketer (or business owner/director) of any level or experience could use. We also engaged a website developer and a law firm to help us to protect the product and its users, then launched a marketing campaign to grow awareness of the product in our target market.
Marketing Engine is being used by businesses in many industries, including recruitment, marketing, social housing and retail.
Biggest achievement so far?
Our customers! We are so thrilled at the enthusiasm and amazement in the reception of the product.
What’s next for your business?
We want to continue to innovate and develop the platform. After we complete the integration and functionality of this phase, we have at least two more phases to go. Then we will continue to grow the platform based on user behaviour and feedback.
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