From Cornwall to the Highlands, the UK's food scene is thriving. Street food markets are a staple of towns the UK-wise, and customers are trying new flavours and cuisines with enthusiasm. So we're pleased to feature Polish eatery Platzki, based in Manchester, as our Virgin StartUp of the Week!
1. Explain your business in thirty seconds or less
Platzki is a concept created by three food fanatics who took a humble Polish potato pancake and turned it into a taste-fest. This led us to create a menu focused on dishes based on honest ingredients injected with passion and goodness. We are perfectionists in whatever we do and believe that food deserves respect, so our ingredients are fresh and ethically sourced.
2. Where are you based and why is it a good location for your business?
We are based in the Spinningfields area of Manchester, which is one of the main restaurant areas. We are tapping into a variety of consumer groups: passing traffic, cool kids of the neighbourhoods, blue and white collar office workers, CEOs and super big fish (not to mention celebrities and footballers).
3. How did you come up with the idea?
Many nights out fuelled with lots of food and wine. The the idea struck us when we seriously craved Polish belly-fillers one evening and realised there was nowhere to provide tasty, quick and quality Polish food. The idea was born!
4. What stage was your business at when you applied for the StartUp Loan?
After test-driving our idea and food at several street food events we knew that people loved the concept and our cooking, hence we applied for the Virgin Start-Up loan to shake up the foodie market of Manchester and beyond (expansion is on the cards).
5. How have you used it to grow your business?
Branding and marketing is a crucial part of our growth - however, we used a substantial amount of time in getting our ingredients right. We are using many Polish components but we also make sure that whenever we can we support local!
6. Who has helped your business grow?
Jonathan Patterson is our Virgin StartUp mentor and he is a great legal matters adviser. Law is such a specialised and sometimes complicated aspect of running a business. He is a great support and reachable on his mobile or email anytime - thanks Jonathan! We would also like to mention the help and support we received from Jennie Morgan our adviser at BBV, because without her we would not have been able to produce the required documents.
7. Biggest achievement so far?
1000 + likes on Facebook through organic growth within 2 months and loyal client base who come and eat our food every day!
8. What’s next for your business?
Our heads are spinning from ideas but we would like to add at least two more ‘Platzki’ locations in Greater Manchester. Secretly we are dreaming of a chain of ‘Platzki’ scrumptious Polish food outlets across the UK (not ruling out worldwide expansion!)
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