People start businesses because they want to do something different, or do something better than the rest. Enter Lisa Borrie of So...Visualise, a visual merchandising company taking a gloriously creative approach to everything from weddings to window displays. Let's find out more!
Explain your business in thirty seconds or less
So...Visualise – we’re makers of the weird and wonderful!
From a resplendent peacock to gigantic flowers, So … Visualise is set to transform the high street with our innovative visual merchandising company. We know and love that clients are very individual and have their own requirements, style choice and colour palette.
We offer a ‘pick and mix’ service for our stock props right through to full concept design where the personal touch is key. The quirkier the better, really.
Always striving to be ahead of design trends, one of So … Visualises’ current motifs is recycling and using recycled materials in their displays.
We are always excited to meet new clients as each one inspires fresh ideas. We aim to ‘wow’ and exceed expectations every time.
Where are you based and why is it a good location for your business?
We're currently based in the seaside town of Scarborough, our inspirational business is ruffling some feathers in the design world. Being on the coast provides me with endless inspiration to produce designs for national clients.
How did you come up with the idea?
From working for an international design company in Europe, I realised there is a niche market for prop design, hire and visual merchandising which the independent retail industry is really crying out for. I love creative energy and I really push the boundaries with my projects.
As a mum-of-two I built up my business providing key inspirational props to some key clients, including the world-famous Chelsea Design Centre.
What stage was your business at when you applied for the Start Up Loan?
The Brand So… Visualise had just been launched. I needed a clear direction for the business and was undertaking the business planning process to gain an understanding of what i needed to achieve my potential.
How have you used it to grow your business?
I have been able to work with a creative design consultant to launch the So…Visualise website. She was able to put my concept into reality, really achieving my vision for the company. I am now looking to work with a business consultant to support my further goals of growth and development for So…Visualise.
Who helped you get a Start Up Loan?
Yorkshire in Business have supported and guided me throughout the Virgin Start Up Loan process. They continue to play such a strong role offering constant advice, and they are honestly invaluable.
Biggest achievement so far?
My biggest achievement so far has been working with prestigious lingerie brand Rigby and Peller.
Rigby and Peller, who have nine stores in London including one in Mayfair, contracted us to portray their luxury summer travel theme across their nine stores, including the renowned Knightsbridge store.
We used vintage suitcases, handmade tree swings, and trailing ivy to help capture the essence of their exclusive brand. They were so delighted with the outcome, they doubled their hire period with us.
What’s next for your business?
We are striving to be one of the leading names in supplying renowned retailers with stock or bespoke prop hire pieces for visual design.
With clients including prestigious independent retailers and TV production company Lime Pictures (Hollyoaks), we’re looking to expand our portfolio into the nation’s key cities and work with established and up-and-coming retailers.
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